What do financial management and fairy tales have in common?
Staria is an award-winning international financial management star, trusted by the most successful growth companies in the Nordic countries. Staria needed a brand that matches its excellence and determined attitude. A brand that is bold, colourful and speaks to companies hungry for growth. In close cooperation we built a brand strategy that positions Staria as a partner for “unicorns” – ambitious companies seeking aggressive growth. Now Staria is shaking up the established market structures with its unique message.
Brand strategy
Visual identity
Brand video
Growth without borders
Staria's new mission is to help growing companies develop into international superstars. It now approaches its customers with a bold promise of limitless growth in a way that is completely new to the category. The renewed brand's journey has only just began, but it has already rattled the industry cages, and definitely caught the attentions of both its customers and competitors.
Launch
Staria's brand launch was made with a serious attitude – but also with a little twinkle in the eye. A unicorn ready to be born greeted Kauppalehti readers in a full-page advertisement.
Client's comment
ARTTI AURASMAA, CEOThe goal of the rebranding was to tell and show what Staria is all about. The brand strategy and the new look we created together with the Nitro encapsulate it perfectly in a distinctive way. The boldly renewed brand has attracted the right kind of attention and has also appealed to us Starians who are hungry for growth.
Artti Aurasmaa, CEO
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Everything from strategical know-how to implementations
Nitro hybrid agency combines an extremely strong business-oriented strategy and concept expertise with a top-quality productional capability, regardless of the channel.
Versatile hybrid experts
We are experts of strategical brand work, creative storytelling, digital design and multi-channel marketing communication, not forgetting our excellent technology and production abilities.
A reliable and committed partner
According to our clients, our commitment, our good price-quality ratio and our market-leading project management skills set us apart from the competition. Well said.
Mari Männistö
Head of Growth