Nitro renewed Lumme Energia’s brand identity. As their brand recognition grew, it was noted that the OmaLumme customer portal did not match the modern brand look, and that its user interface did not support an intuitive user experience. Nitro implemented an agile UI project, where the look and the user interface were renewed to make the portal visually more logical and easier to use.
Visual modernisation
User interface design
Accessibility and intuitiveness development
Design system
In the OmaLumme service, Lumme Energia's customers can view their electricity invoices and contracts and, in addition to tracking electricity consumption, easily manage many issues related to their electricity contracts. Nitro designed a new and modern visual look for the service that matches Lumme Energia's renewed brand look.
On visual choices we focused especially on the user interface accessibility and intuitiveness. On content-heavy platforms, visual harmony and clarity need to be emphasized, and these were especially taken into account in the new look.
With the user interface renewal, the digital customer experience of OmaLumme service and Lumme Energia will raise the level even further as a modern, innovative and high-quality service provider. The solutions attract both new customers and serve previous ones, thus increasing customer loyalty.
With the user interface renewal, the new and improved digital customer experience will raise Lumme Energia’s reputation as a modern, innovative and high-quality service provider. The solutions attract both new customers and serve previous ones, thus increasing customer loyalty.
Henriikka Auvinen, Digital Service Specialist at Lumme EnergiaCooperation with Nitro was quick and smooth. Nitro’s designer Emilia took control of the large project and managed to compress the sprawling initial situation into a brand-appropriate, fresh, logical and intact service for Lumme Energia.
Hanna Lehtinen, ICT Specialist at Lumme EnergiaThe new look is very nice. The redesign went smoothly with the help of Design System, which enabled seamless collaboration. yön.
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Head of Growth