Web service renewal for the Football Association of Finland
Finnish football and futsal needed a new home. The new online service was hoped to improve the customer experience, make it easier and faster to find information, meet commercial goals and inspire new users to join the sport. Nitro designed and implemented a large website renovation for the Football Association of Finland. Now it serves the association's numerous target groups better.
Background research and baseline analysis
Defining user needs
UX and UI design
Content design
Technical design and implementation
Continuous development
Aiming for the world’s best football site
Football Association of Finland’s website renewal was carried out in close cooperation with the client, following the principles of design thinking. High-quality research and background work, definition of user needs, iterative working model and modern technology choices ensured that the extensive renovation project was successfully completed.
Results
Website quality
The website's technical features are top class (Best practices 100/100).
Findability in search engines
The new site’s content and technical solutions are highly user-friendly (SEO 100/100).
3x shortlisted
Grand One 2023 finalist in three categories: Best digital service, Best user experience and Best service design.
Carefully made according to needs
The basis of all work is high-quality research. Using interviews and surveys, Nitro formed user personas and defined their specific needs. The site’s UX and UI design was then based on the needs: clearer navigation, content divided by user groups and different technical and visual choices to support easy content discovery.
Technical superiority
The technical implementation of the site was done using headless & serverless architecture. The modular and scalable architecture offers excellent technical flexibility and enables customisation to suit the purpose of usage. In this way, the site serves all stakeholders better, from the development work to the end users.
Courage and open-mindedness
Veli-Matti Rinnetmäki, Development Manager, Strategy and Club Services, Football Association of FinlandCooperation with Nitro encouraged us to look at things boldly in unusual ways and invited us to search solutions without prejudices. And that is exactly what we wanted from the project: courage and open-mindedness. In the end, of course, the decisive thing was that dreams became reality in the hands of Nitro's tech wizards.
Digital customer experience
Digital brand encounters – design, implementation, management, and optimization
We ensure that your brand connects with customers seamlessly and effectively. Our focus is on designing and implementing end-user experiences, always guided by your business objectives.
Reaching and guiding target audiences towards desired outcomes
Whether you need support across the entire customer journey or for specific areas such as web services or digital marketing development, we help you reach your target audiences and guide them toward desired actions.
Strong expertise in digital marketing and digital services
Our hybrid service offering includes digital marketing, UX/UI design for web services, technical implementation, and analytics. We choose technologies based on specific needs, but we never compromise on quality.
Mari Männistö
Head of Growth