The iconic sauna brand’s web service conquers the world
Harvia is the world's leading sauna heater manufacturer with a wide range of solutions suitable for different sauna and spa cultures, from traditional sauna heaters to the equipment needed to build a spa. Harvia and Nitro cooperated to create a global online service that appeals to consumers, professionals and retailers in the company's main market areas.
Web service concept
Global stakeholder workshops
UX/UI design
Global website’s technical implementation
Website integrations with internal systems
Language and country versions for the main market areas
Image concept
Internationally effective digital design
Nitro designed the concept, technological structure and user experience of Harvia's website to better meet the needs of a globally operating company and to serve B2C and B2B customers internationally. In terms of user experience, the most important thing is finding the right information and the best sauna solution – as easily as possible and on all devices.
The challenge was tackled in workshops attended by Harvia's marketing and IT experts from around the world. The website is used by the global corporation and several national companies, so four different websites and eight different language versions were needed. The previous challenges in navigating the website, finding the right information and staying up to date were solved with a completely new structure. The products were categorised into main categories, and the product information was placed in the centre of the pages, integrating them directly into Harvia's product database (PIM). Nitro designed a new content hierarchy, content models, and UX and UI design.
Healing with Heat
As part of the online service concept, Nitro designed an image concept and carried out the image and video content production to support the renewal and Harvia's brand identity. The image concept was based on Harvia's mission “Healing with heat” – promoting well-being and health with the help of heat, whether the heat comes from a traditional sauna heater, an infrared device or a steam heater. We visualised what heat looks and feels like. Enjoyment exudes throughout the site and supports the idea that each user can find their own way of sauna.
Digital customer experience
Digital brand encounters – design, implementation, management, and optimization
We ensure that your brand connects with customers seamlessly and effectively. Our focus is on designing and implementing end-user experiences, always guided by your business objectives.
Reaching and guiding target audiences towards desired outcomes
Whether you need support across the entire customer journey or for specific areas such as web services or digital marketing development, we help you reach your target audiences and guide them toward desired actions.
Strong expertise in digital marketing and digital services
Our hybrid service offering includes digital marketing, UX/UI design for web services, technical implementation, and analytics. We choose technologies based on specific needs, but we never compromise on quality.
Mari Männistö
Head of Growth