How we bring an unknown energy company to top five?
Two small energy companies, Lumme Energy and Loiste Electricity Sales, merged into one Lumme Energy. An unknown underdog set out to challenge the market's biggest competitors, Fortum, Helen and Vattenfall with large media budgets, with multi-channel brand marketing. The cooperation between Lumme Energy and Nitro started with the renewal of the brand and launching it to the general public. The goal was to make the brand known and liked in a category that is basically boring.
Brand story and marketing concept
A new look with fascinating pictures, videos and songs
Tone of voice
Concept and campaign planning
Implementation and production of multi-channel campaigns (some, display, OOH, DOOH, radio, linear television, print)
Resposible and quite irresistible
Nitro created the brand's identity, story, marketing communication concept, multi-channel creative contents and brand marketing plan. The brand was attached in a non-advertising way to responsibility and new perspectives - the ability to see differently. What if you thought about things in a new way? -question became a central element of storytelling, repeating itself in a multi-channel entity.
Results
Spontaneous recognition
Increase from spring 2021 to spring 2022
Electricity contracts made online
Increase from 2020 to 2022
Organic brand searches
Increase from 2020 to 2022
Brand story
As a result of the irresistible cooperation, a brand story, a new look and tone of voice, and a whole slew of marketing communication implementations have been created.
Interested?
Everything from strategical know-how to implementations
Nitro hybrid agency combines an extremely strong business-oriented strategy and concept expertise with a top-quality productional capability, regardless of the channel.
Versatile hybrid experts
We are experts of strategical brand work, creative storytelling, digital design and multi-channel marketing communication, not forgetting our excellent technology and production abilities.
A reliable and committed partner
According to our clients, our commitment, our good price-quality ratio and our market-leading project management skills set us apart from the competition. Well said.
Mari Männistö
Head of Growth