How was the world’s first professional fashion house created?
The domestic workwear company Medanta is an open-minded pioneer in its field. It has been renewing workwear fashion for 15 years with uncompromising design, unique materials and a uniquely responsible attitude. Nitro rebranded Medanta to reflect its rebellious pioneering attitude; the world's first professional fashion house was born, in which clothes are ideas. Medanta is leading a responsible revolution in professional fashion, setting new standards for both competitors and marketing communications in the industry. It's a rebel for good reasons – on behalf of workers, well-being and equality at work.
Brand strategy
Film production and photo production
Branded act and PR campaign
Dress to Skill
In the multi-channeled launch campaign, in accordance with the renewed brand strategy, we highlighted the professional fashion users and the boosting effect that high-quality, comfortable and stylish work clothes have on professional self-esteem. The film and brand images underlined Medanta's revolutionary attitude and professional fashion visible to the most important target groups; for the nursing, restaurant, sanitation and security sectors.
The renewed brand inspired Medanta to make a Lumière evening gown for Linnan Juhlat from the material used in healthcare professionals’ outfits. People who do nursing work are an undervalued professional group. Nitro helped Medanta by putting their valuable work in the limelight by designing a PR campaign that supports branding. Together, we reached 3.5 million people with earned media.
The brand renewal, launch campaign and branding brought the brand and its unique attitude into life with words, actions and images. It made Medanta the talk of the town.
Medanta – Dress to Skill
Lumière evening gown
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Everything from strategical know-how to implementations
Nitro hybrid agency combines an extremely strong business-oriented strategy and concept expertise with a top-quality productional capability, regardless of the channel.
Versatile hybrid experts
We are experts of strategical brand work, creative storytelling, digital design and multi-channel marketing communication, not forgetting our excellent technology and production abilities.
A reliable and committed partner
According to our clients, our commitment, our good price-quality ratio and our market-leading project management skills set us apart from the competition. Well said.
Mari Männistö
Head of Growth