How Iconic Car Advertising Was Brought into the Present Day
Finns have traditionally been modest when it comes to success and achievement. "He who has happiness should keep it hidden," as the saying goes. However, today’s generations are far less hesitant to show their status. This was the foundation of the advertising concept Nitro created for Porsche: It's perfectly okay to reward yourself for all your hard work.
Konseptisuunnittelu
Power of Simplicity
We wanted to bring Porsche’s classic copywriting tradition into the present—cleverly, but without outdated gendered attitudes. The overall approach relied on simplicity and confidence: a desirable image of the car, a laconic headline. A luxury brand doesn’t need to explain itself.
Interested?
Everything from strategical know-how to implementations
Nitro hybrid agency combines an extremely strong business-oriented strategy and concept expertise with a top-quality productional capability, regardless of the channel.
Versatile hybrid experts
We are experts of strategical brand work, creative storytelling, digital design and multi-channel marketing communication, not forgetting our excellent technology and production abilities.
A reliable and committed partner
According to our clients, our commitment, our good price-quality ratio and our market-leading project management skills set us apart from the competition. Well said.
Mari Männistö
Head of Growth