How did we create a brand campaign that emits sunshine?
In 2023, the world situation destabilized the energy sector and electricity prices. Difficult times made energy companies scapegoats, including Lumme Energia. It was time to take action and steer the brand image towards a positive direction. We turned our attention towards a relevant issue for Lumme Energia – the sun and renewable energy. We made it the main point of our brand communication and showed it in a lovable and energizing way.
Concept planning and campaign planning
Film production
Multi-channeled campaign and production (TV, social media, radio, DOOH, display)
The solution
In order to change the tense atmosphere in which energy companies relied on safe communication, we designed a concept and a multi-channeled campaign around responsible and domestic solar power. The goal was to increase brand recognition and brand preference.
The main element of the campaign was a fun love song dedicated to the sun and people. The purposefully exaggerating music video and song worked as a powerful piece on television, radio and in the digital environment, activating viewers and listeners to get to know solar power on Lumme Energia's channels. The message "You do the sun” radiated positivity to the difficult year of 2023.
The results
In consideration
During 6/2023–9/2023 measurement interval.
Primary choice as an energy company
One of the most important metrics doubled.
Spontaneous recognition
The goal for the year was achieved during the campaign.
Radio – Auringon sä teet
Exceptionally distinctive and bold
Johanna Viskari, Customer Experience Manager, Lumme EnergiaThe campaign's strategic and conceptual planning combined with exceptionally distinctive and bold creative implementations brought results. They helped to achieve significant attention value in different media channels and arouse emotions. The goals set for the campaigns were achieved in an excellent and cost-effective manner.i.
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Everything from strategical know-how to implementations
Nitro hybrid agency combines an extremely strong business-oriented strategy and concept expertise with a top-quality productional capability, regardless of the channel.
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We are experts of strategical brand work, creative storytelling, digital design and multi-channel marketing communication, not forgetting our excellent technology and production abilities.
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Mari Männistö
Head of Growth