Finnish brand connects the world
SATEL is one of the world’s leading experts and innovators in radio technology for wireless data communication. Their solutions are used in a wide range of industrial applications all over the world – from Bangkok Airport to waterworks in Stockholm.
We have had the pleasure to refresh SATEL’s brand and marketing communications. Together with the client we created the main messages and international, modern and convincing visuality that speaks to its target groups. Conquering the world is a big and ongoing job that needs to be planned well, so that’s why we also made channel and content strategies to support it. One of the highlights of our cooperation has, of course, been the new web service.
- Brand work and brand development
- Web service – satel.com
- Marketing materials
- Continuous content marketing (FB, LinkedIn, newsletters)
- Product launches
BRAND IDENTITY AND BRAND BOOK
Cooperation began with workshops and crystallizing the brand identity. The core elements were brought together in a web-based Brand Book that helps both the company’s and their distributors’ marketing in creating a coherent brand. International and modern look with sharp messages has been received well in the global network.
WEB SERVICE – satel.com
In the web service, SATEL’s solutions, various application areas and the customer references have a strong presence. The basic idea was to make the site visibly striking while also making it really informative, so it would serve SATEL, their distributors and the end clients in the best possible way. The web service was done in English and in Finnish.
SATEL XPRS LAUNCH
The SATEL XPRS with a smart IP radio router presented a new solution for mission-critical communications. The solution was launched with a campaign page, different distributor materials, newsletters, social media posts and a video explaining the benefits. The video was also cut into shorter teaser videos.
BROCHURES AND CLIENT REFERENCES
Product catalogues, brochures and versatile reference stories serve both SATEL’s own sales and their distributors by opening up the radio technology solutions. In the centre are the product benefits and how the solutions can be used in various applications.
Social media plan was an important part of the whole communication network. In LinkedIn we started a regular and active presence and also took over Facebook as a totally new channel. The topics vary from news and events to products, solutions and applications, all the way to the radio technology as a wider subject.
It has been a pleasure to develop SATEL’s brand and learn about radio technology. Challenging and rewarding!
SATEL is a top expert in their field and the brand has taken a giant leap from Finland to global presence. It’s great to play a part in making their story more visible and recognizable.