New frames for standing out
The starting point of the cooperation was to create visibility for Inwido´s brands, find the uniqueness of each brand and develop that further. We refreshed the styles of the brands and started marketing communications in various channels. The groundwork and goals were set in workshops. For Tiivi we have done an extensive launch campaign that centered on their new innovative antenna. In Pihla we have concentrated on using efficient tactical campaigns.
- Brand development
- Product launches
- Tactical campaigns
- Sales materials
Tiivi: The launch campaign of the new antenna
Tiivi Connect Antenni is a smart solution that prevents the possible problems in mobile signals that can be the consequence of energy efficient construction and window renovations. It ensures that the mobile connection works inside. We got to design a big launch campaign with a digital emphasis to this remarkable innovation.
Pihla: Window renovation campaign
Pihla is the most popular window brand in Finland with almost 30 years of experience. Pihla’s brand could also be described as carefree. This informative campaign told the customers all the things you need to consider when planning a window renovation. We designed the visuality and the messages that were then taken to all the marketing actions.
It has been rewarding to work with Finland’s leading window and door manufacturer and develop their brands and create successful campaigns.
Working with a strong brand portfolio is exciting!