Fit for purpose
Eerikkilä’s background is in the sports academy operations. When the focus was switched towards companies and consumers, Eerikkilä contacted us. The brand new villas and apartments and renewed services created a need for sharpening the brand image. We reshaped Eerikkilä's web service and put the marketing communications palette through a fierce renewal.
- Brand work and brand development
- Reshaping the web service
- Marketing materials
- Marketing campaigns
- Digital advertising (Adwords, Facebook, Instagram, YouTube)
Brand work and brand development
Our cooperation started with workshops and refining the brand identity. The core of the brand was assembled into a web-based brand book, including all the essentials in order to create a unified brand.
Reshaping the web service
We updated the image and contents of Eerikkilä's web service to correlate with the new service offering and the new, more versatile image.
Design and production of marketing materials
We refreshed Eerikkilä's appearance and sharpened the main messages. The new modern look with relevant messages has been met with acclaim from the global net of distributors. Print is not dead: customer magazines carry a crucial and well-received role in Eerikkilä’s marketing.
We created a more clarified, season-based marketing year calendar for Eerikkilä. The season-based marketing functions work as a backbone for marketing.
We also shifted the focus in advertising towards digital media, providing more measurability for marketing actions.
Eerikkilä is a paradise for a sports and nature enthusiast, and the staff is devoted in their work. The enthusiasm is contagious: it’s a joy to design marketing communications, as the product is beyond top-notch.
Eerikkilä is a excellent example of 360° marketing – got to love it.