How Plugit got the right kind of charge for their brand

Charging electric cars is a current issue but it remains to be a surprisingly difficult one to approach. The operators of the competition field are mainly focused on only one area, such as the delivery of equipment, where maintenance and repairs are handled by someone else. Long-term liability is avoided. On top of all of that, the industry's marketing is mostly rigid B2B gibberish, where things are explained lengthily without saying anything at all. The main point gets lost somewhere in the middle of the gibberish. Plugit wanted to renew a rigid market by creating an approachable concept that conveys the facts, but also puts a smile on your face.