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Löfbergs

Löfbergs is an over 100-year-old Swedish coffee brand with a delicious role as a challenger in Finland. Together we help the Finns to find their strength!

Find your strength – every day!

Löfbergs is an over 100-year-old Swedish coffee brand, with no need for introduction in its home country. However, in the Finnish market, Löfbergs has a delicious role as a challenger. Even though for an untrained eye, the cultures and marketing environments of Finland and Sweden are quite similar, there are some profound differencies in our countries’ coffee cultures.

Our common journey with Löfbergs started through an ad agency competition and our victorious ”Find your strength” concept. There is a double meaning in the concept’s use of strenght: on one hand, we are challenging Finns to experience the stronger and richer dark roasted coffee (as opposed to the light roasted coffee, we Finns are accustomed to), and on the other hand, we aim to present the strengthening role of coffee as our everyday companion. 

Cooperation:

  • Digital advertising (Adwords, Facebook, Instagram, YouTube)

  • Social media management (FB, IG) 

  • Outdoor marketing 

  • POS marketing

  • www.lofbergs.fi

Work done for the customer

Lähetimme Löfbergsin ICE-promootiotiimin rullaamaan heinäkuussa sähköskoottereilla pitkin kesäisiä katuja, puistoja ja rantoja Helsingissä, Turussa sekä Tampereella. Tiimi jakoi viilentäviä ICE-juotavia iloisille kaupunkilaisille kuuman kesäpäivän virkistykseksi. Juomatölkin välityksellä oli mahdollista voittaa itselleen myös kesäisiä Löfbergs-tuotteita. Tuotteita jaettiin jatkovarren avulla, koronasuosituksia kunnioittaen. Kätevä jatkovarsi herutti hymyn janoisen kahvikansan kasvoille. Tiimin seikkailuja kesäkaupungeissa dokumentoitiin kameralla, ja filmimateriaalia hyödynnettiin tehokkaasti digimainonnassa. Kiertue osoitti, että tarvetta kohtaamisille oli niin Löfbergsille kuin kohderyhmällekin. Poikkeustilanne vaatii poikkeustoimia: kesäkiertueen rohkaisemana olemme valmiita kaivamaan mietintämyssystämme aina uusia tapoja toimiviin – ja turvallisiin kuluttajakohtaamisiin.

Digitaalinen advertising (Adwords, Facebook, Instagram, Youtube)

Digital tools (Adwords, Facebook, Instagram, YouTube) provide Löfbergs a good reach and measurability within the marketing toolbox. On top of that, films are used in digital marketing to offer our target group a well-deserved break in the digital media flow.

Social media management (Facebook, Istagram, LinkedIn, Twitter)

Löfbergs’ products provide enjoyment in everyday life. With our actions in social media, we strengthen this function, and create a tighter bond between coffee lovers and Löfbergs’ brand. This has proved to be a well-functioning modus operandi. 

Find your strength video series

Löfbergs’ Find your strength series introduces real-life influencers. Our host, Joonas Linkola interviews interesting people, and brings forth positive solutions to challenging topics. The episodes have gathered thousands of views, and they present Löfbergs’ Find your strength message in a relevant and tangible way.

Outdoor advertising

The outdoor advertising has a crucial role in our strategy, reminding the target group of the brand close to the point of purchase. In this mission, we utilize Löfbergs’ distinctive brand and package appearance.

Message from designers

It is great to notice that the consistent work done is paying off: trade takes place and surveys show that consumers like the brand.

Tero Lumiainen
/ Lead Designer, Concepts and Strategy

On social media, Löfbergs offers a variety of content. It is inspiring as a content producer to share information about the effects of responsible choice.

Roosa Laksio
/ Designer, Concepts and Content

Interested?

We would love to tell you more.

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