Find your strength – every day
Löfbergs is an over 100-year-old Swedish coffee brand, with no need for introduction in its home country. However, in the Finnish market, Löfbergs has a delicious role as a challenger. Even though for an untrained eye, the cultures and marketing environments of Finland and Sweden are quite similar, there are some profound differencies in our countries’ coffee cultures.
Our common journey with Löfbergs started through an ad agency competition and our victorious ”Find your strength” concept. There is a double meaning in the concept’s use of strenght: on one hand, we are challenging Finns to experience the stronger and richer dark roasted coffee (as opposed to the light roasted coffee, we Finns are accustomed to), and on the other hand, we aim to present the strengthening role of coffee as our everyday companion.
- Digital advertising (Adwords, Facebook, Instagram, YouTube)
- Social media management (FB, IG)
- Outdoor marketing
- POS marketing
Digital tools (Adwords, Facebook, Instagram, YouTube) provide Löfbergs a good reach and measurability within the marketing toolbox. On top of that, films are used in digital marketing to offer our target group a well-deserved break in the digital media flow.
Social media management
Löfbergs’ products provide enjoyment in everyday life. With our actions in social media, we strengthen this function, and create a tighter bond between coffee lovers and Löfbergs’ brand. This has proved to be a well-functioning modus operandi.
The outdoor advertising has a crucial role in our strategy, reminding the target group of the brand close to the point of purchase. In this mission, we utilize Löfbergs’ distinctive brand and package appearance.
It's easy to fall in love with Löfbergs' brand! We have been telling their story by using innovational "Find your strenght" brand concept, which speaks both to the next generation coffee lovers and to those with a passion for dark roasted coffee.
Everything is based on the well-designed, thoroughly planned brand concept. The base line, "Find your strength", supports the Löfbergs’ brand, and acts as a foundation for versatile marketing actions.