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Ilmarinen is Finland’s largest private sector earnings-related pension insurer that manages the pension cover of over 1.1 million Finns. We make their brand vision visible in the web.

Mutual trust and open communication

Ilmarinen provides insurances to over 675,000 employees and paying pensions to almost 500,000 people. In total, the company manages the pension cover of over 1.1 million Finns. In addition, it offers vocational rehabilitation services, support for employee wellbeing, and training towards better working life. Ilmarinen’s vision is to be the most attractive earnings-related pension partner for Finnish companies. 

Our partnership started in the fall of 2016. With Ilmarinen and another pension insurance company Etera merging in the beginning of 2018, we brought their separate web services together. Currently, we help Ilmarinen to improve the digital user experience and develop their digital marketing. For example, we created instruments such as ”Hymykartoitin” (“Tools for Smile”), suitable to all working environments,  and campaigns like ”Suomen iloisin yrittäjä” (“Finland’s Happiest Entrepreneur”), with a popular voting functionality enabling users cheer their favourite entrepreneurs.

We are their design partner in web service development, and also provide daily content management resources. Thus, we are uniquely positioned and able to offer practical solutions that suit their needs and improve their online presence. The main goals are the ease of transactions, ease of finding relevant content, and making the experience as simple and effortless as possible. 


  • Website UI/UX Design

  • Website content production 

  • Digital marketing


Work done for the customer

Living style guide

We designed and produced a Style Guide that is continuously updated. The aim was to ensure that all the digital content is aligned with the rest of the materials and the company’s brand. 

Content Productions

Our team maintains the site, producing content quickly and smoothly based on the customer’s needs and requests.

Digital Campaigns

Content production for the Finland’s Happiest Entrepreneur campaign site as well as social media platforms and online advertising.

UI/UX- & concept design

Our designers ensure that the online user experience supports and matches brand promises in the best possible way. For example, a completely revamped front page makes it easier for customers to find services relevant to them.

Message from designers

Ilmarinen encourages us to think their services in the web in a whole new way. We make things easier together.

Jukka Mattila
/ Designer, Concepts and Content

Ilmarinen does not only offer pension insurances. Ilmarinen offers a better working life - for everyone. Ilmarinen wants to serve its customers in the best possible way.

Minna Kallio
/ Designer, Concepts and Content


We would love to tell you more.

The best service is always personal. Please contact account managers directly or leave us a contact request and we’ll get back to you as soon as possible.