You always spot the professional
We are Ahlsell’s strategic partner in Finland. We have designed the concept of Ahlsell Experttipäivät and their store visibility and marketing activities with a strong digital emphasis. We also set up their Facebook page in autumn 2017. Another good example of our partnership is the launch of the new FIXX fastening range, which represents the cutting edge in its field.
- Campaigns and product launches
- Store and marketing materials
- Setting up the Facebook page
- Brand consultation
Experttipäivät (Exper Days) concept with its distinct look was created to bring professional buzz to a sales campaign held in the stores and webshop twice a year. During the campaign week various experts – Ahlsell’s own personnel, suppliers and customers – are brought in the spotlight. The marketing is executed with a good digital grip.
Launch of FIXX fastening range
This fastening range is top of its field and the idea was to emphasize this as labelling it the sharpest i.e. the smartest. We designed a launch that aroused interest and buzz in digital channels and in the stores.
Taking over social media
Experts need expert Facebook pages. Because Ahsell Finland didn´t have them, we set them up. Our aim was to make it a meeting place for news, product information, tips and entertaining and relatable content. Ahlsell supports the experts with a twinkle in the eye.
Interesting and versatile cooperation shows us all how important good chemistry really is.
We have created a distinct and successful campaign concept for the experts. The cooperation has been great – professional but with a twinkle in the eye!