fin eng


Voittava kokoonpano – The winning line

Nitro helped Whirlpool to commercialize Leijonat cooperation

Nitro designed "Winning line" campaign for Whirlpool to Ice Hockey World Championship 2016. Campaign's main focus was to involve people to vote for a winning ice hockey shift, and introduce Whirpool's diverse range of household appliance.

Marketing content that involves

In the heart of "Winning line" campaign was the campaign's website and a competition, where visitors could choose their own, winning line to the Ice Hockey World Championship 2016 held in May 2016 in Saint Petersburg. The visitor, who had chosen the most efficient line, was rewarded with Whirpool's winning household appliances. The campaign site was supported by marketing actions: content cooperation with Radio Rock, promotions in Finland's ice hockey teams matches, and display and film advertising in Google and Facebook networks.

Great results with cooperation

Whirlpool made the most of the Leijonat cooperation. Finns, crazy about ice hockey, got excited about the campaign. The campaign got almost 8,5 million impressions, of which radio brought 224 000, Facebook network 315 000, and Google network almost 8 million impressions. In addition to these, during the games the campaign reached almost full stands of ice hockey fans. During the ice hockey games people also took pictures at the Whirlpool promotion wall and shared their pictures in their own social media. The campaign website reached almost 30 000 visits during the campaign period. The competition for the winning line gathered together thousands of participants.

Watch the film