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Power

More Power to Finland

Electronics giant is taking over the home appliance market

Finland's home appliance market is not what it once was: international electronics giant, Power, has come to stay. Nitro Film helped to launch the chain effectively to whole Finland by producing a spectacular launch campaign.

Power, visibility and results by films

Launch campaign succeeded above all objectives, and redeemed its place in the history of retail. Power chain opened 23 stores in Finland within three weeks: all openings gathered together hundreds, even thousands of customers inspired by opening offers. Also hundreds of thousands visited the website.

The launch campaign was designed by a Norwegian advertising agency Emperfire, and produced by Nitro Film. The films were directed by a Londoner Sakari Lerkkanen. Edgar Dubrovskiy worked as a DOP.

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