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Oras, Alessi Sense

Alessi Sense tap was launched on web with style

Sense my style: stylish results

Oras Alessi Sense is a design tap that combines great design, ecological benefits and the newest technology. The tap is designed and manufactured in cooperation with Oras and Alessi. The designer is Alessi’s young Columbian star Rodrigo Torres. Nitro executed the launch campaign.

Visibility through the campaign site and blogger cooperation

Because of the design-orientated target group, the marketing measures stepped out of Oras’s typical marketing palette. The launch was centred on the campaign site, which presents both the product and the joint history of Oras and Alessi. The site also includes a product video and a design video shot in Milan with Rodrigo Torres and the engineers of Oras.

The most engaging part of the campaign was Sense my Style blogger competition. Six Northern European interior bloggers designed their dream bathroom and competed for public votes.

The sales exceeded expectations

The campaign raised the visibility of Oras Alessi Sense tap in the Nordics and in growing markets in Poland. The power of blogger cooperation was seen in the campaign page and in social media: the number of visitors, followers and shares rose significantly. The sales of Alessi Sense tap exceeded all expectations.

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Case study