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Heating up the Aito sauna heater's marketing

The legendary Aito sauna heater's marketing is warming up by Nitro. Narvi is one of the few sauna heater manufacturers, who still make their stoves in Finland. Narvi's brands are Narvi, Kota and the famous Aito, used even by the Finnish president Kekkonen. Nitro started marketing renewal with the beloved Aito.

Aito sauna heater's marketing actions started with a new brochure and Facebook presence. It turned out that Aito already had one Facebook follower, Oliver Sysimetsä from Turku. We decided to visit Oliver at Kakskerta, Turku: we took a sauna bath with Oliver and made a launch film of our visit to the true Aito fan's sauna.

The film was welcomed warmly: Aito made a dashing entrance straight from sauna to Facebook. The work continues with Aito's Facebook and other marketing actions. The next step will be taken with Narvi and Kota heaters' marketing.

Nitro's team working with Narvi includes Designers Topi Jokinen and Sebastian Berg, Client Director Mikko Kurki, Project Manager Jaana Kallio and assistant Saara Jansson.

Contact information:
Nitro Group, Client Director Mikko Kurki, 040 757 1002

Watch the Aito sauna heater's launch film on Facebook